Heighten awareness and enthusiasm for AFVs and advanced technology vehicles
- Showcase available local AFV options and local refueling locations
- Present economic advantages
- Focus attention on the environmental benefits of AFVs and advanced technology vehicles
- Highlight successful AFV user experiences
- Illustrate clean-fueled and energy efficient vehicles as a practical choice for consumers
- Spread message through additional national media exposure for National AFV Day Odyssey and its mission
Strengthen partnerships among industry related organizations
- Encourage selected partners to participate and promote the use of alternative fuel and advanced technology vehicles through National AFV Day Odyssey
- Initiate collaboration between partners and inform them of Odyssey’s overall goals and desired outcomes to perpetuate further success
- Emphasize the support of the NAFTC and other Odyssey partners and sponsors to the AFV industry
- Increase unity among AFV industry players by providing a platform through National AFV Day Odyssey for further dialogue and collaboration
Establish the role of the NAFTC and our partners and sponsors as leaders in the AFV industry
- Showcase the AFV expertise and success of the NAFTC and its Odyssey partners
- Feature the importance of the innovations developed by the NAFTC and its National Training Center automotive programs, Clean Cities Coalitions, and other Odyssey partners in striving for cleaner air and independence from foreign oil
- Accentuate the role of the NAFTC and its Odyssey partners in supporting the AFV industry
- Expand the relationships between the NAFTC, Clean Cities Coalitions, and other AFV industry players
Support Odyssey events at the national and local levels to ensure that Odyssey will again be the largest one-day event promoting the use of alternative fuels and energy efficient vehicles
Odyssey’s goals for 2012 include:
- Enlist 150 sites across the United States
- Attract more than 250,000 attendees
- Reach more than 100 million individuals through media outlets
- Expand Odyssey audiences to include new organizations and more secondary schools
- Expand Odyssey to include participation by other “green” focused companies, groups, and organizations
